San Miguel Foods Ushers in the Holiday Season with a Spectacular Home Foodie Madalicious Christmas Kickoff
On October 29, 2024, San Miguel Foods officially launched the holiday season with the eagerly awaited Home Foodie Madalicious Christmas Kickoff, held at the San Miguel Foods Culinary Center in Pasig City. The exclusive event brought together over 40 influencers and digital creators in a vibrant celebration of food, creativity, and festive cheer. Through a dynamic blend of culinary inspiration, interactive activities, and social media engagement, the event solidified Home Foodie as the ultimate destination for simple yet delicious holiday recipes.
A Holiday Wonderland
The San Miguel Culinary Center was transformed into a magical holiday wonderland, with every corner radiating warmth, joy, and seasonal spirit. The festive décor set the tone for the event, while a carefully curated program showcased the best of San Miguel Foods’ iconic brands. Over the span of three hours, attendees dove into the holiday magic, participating in activities designed to foster creativity and build connections.
Event Highlights
- Interactive Games and Challenges
The kickoff featured an array of engaging games that encouraged teamwork and fun. One standout was 4Pics & Words, a challenge that tested guests’ knowledge of San Miguel Foods products. Another highlight was the Home Foodie Passport activity, where influencers completed tasks such as sharing posts and urging followers to download the new Home Foodie e-cookbook. These activities not only boosted Home Foodie’s online presence but also offered attendees the chance to win premium prizes, including a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and high-quality Masflex cookware.
- Launch of the Home Foodie Madalicious Celebrations E-Cookbook
A key moment of the event was the launch of the Flavors for the Holidays e-cookbook. This collection of 17 easy-to-prepare recipes, perfect for the holiday season, features appetizers, main dishes, and desserts—all crafted with beloved San Miguel Foods products. Guests were treated to a preview of the cookbook’s delectable offerings, sampling dishes like savory Purefoods Fiesta Ham recipes and rich Magnolia Chicken Timplados creations. Designed to simplify holiday cooking, the e-cookbook ensures every meal is both delicious and memorable.
- Cooking Demo by Happy Ongpauco-Tiu
Renowned restaurateur Happy Ongpauco-Tiu added a personal touch to the event with a live cooking demonstration. She shared innovative tips for elevating traditional holiday meals, including her unique take on Pandesal Ensaymada with Christmas Ham—a sweet, cheesy pandesal paired with savory Purefoods ham. The demo left attendees inspired, capturing the essence of a joyful and creative holiday feast.
- Home Foodie Madalicious Cookoff Influencer Edition Finale
The event also marked the culmination of the Home Foodie Madalicious Cookoff, a cooking challenge held earlier in October. Influencers competed to create innovative dishes using mystery ingredients from San Miguel Foods within one hour. The winners showcased incredible culinary creativity, with state-of-the-art equipment from Reyna Gas and Masflex Cookware supporting their efforts. The winners were:
- Grand Prize: Roanne Tadina for her Lime Oriental Wings made with Magnolia Chicken Timplados Oriental Wings, winning a 20-liter microwave oven.
- 1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie using Purefoods Beef Tapa, earning a 6-liter digital air fryer.
- 2nd Place: Karina Ramos for her Ginataang Manok Inasal using Magnolia Chicken Timplados Inasal, awarded an electric hotpot barbecue griller.
Non-winning participants also received elegant Masflex dinnerware sets as tokens of appreciation.
Special Guests and Recognition
The event was graced by notable personalities, including Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Other prestigious guests included celebrity chef Gene Gonzalez and executives from Masflex, adding a touch of grandeur to the festivities. Their presence underscored the event’s importance in celebrating culinary innovation and community.
Building a Community Through #Madalicious Meals
The Home Foodie Madalicious Christmas Kickoff was more than just a festive gathering—it was a testament to San Miguel Foods’ commitment to building a community of passionate food enthusiasts. By creating opportunities for influencers to connect, share, and inspire, the event reinforced the joy and simplicity of preparing #Madalicious meals.
Join the Home Foodie Community
The celebration continues beyond the event! San Miguel Foods invites everyone to explore more recipes, tips, and inspiration through the Home Foodie platforms. Follow Home Foodie on Facebook, TikTok, YouTube, and Instagram, or visit the official website for more #Madalicious holiday ideas.
This event was a reminder that the best holiday traditions are created around food, love, and shared moments in the kitchen. Whether you’re an experienced chef or a home cook, San Miguel Foods ensures your holidays will be both delicious and unforgettable.
